教育机构在寻找的一份让课程销量爆涨七夕营销方案

节日营销从不缺乏创意，品牌们对节日营销也是乐此不彼，但是有教育机构商家表示“每逢佳节倍忧愁”，作为教育商家，要怎么蹭这波热点？创意怎么带来实际的成交？

为了让您在七夕佳节，少愁眉、保持最美发型少挠头，科汛网校的小助手给教育机构的老师们准备好一份“精美活动方案”，附上落地执行方法。

一、营造场景，让学员身临其境

style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">节日逛商圈是不是特别“带感”，买买买都会比较爽快，开心。因为商圈会通过布置场景，营造整个节日氛围，让人容易产生消费欲望。

style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">那么，线上店铺也是同样适用 style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在线上网校/店铺可通过设计banner（首图）、导航按钮、海报来作辅助。

近年流行简约浪漫。色彩协调呼应，在科汛网校云开店的知识店铺的装修设计就是如此，后台有多个主题模板可一键替换装修，并且支持自定义替换排版，打造一个既符合机构风格又有个性主题的店铺首页。

二、营销活动推广

style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">既然已经铺排好店铺了，优惠信息及时提前预告宣传，先来一波引流吧！

style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">定好主题活动，以及敲定优惠课程和其他促销点，商家机构可以利用多种方式将优惠推送到达学员。 style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">科汛网校云开店利用起来： style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">云开店朋友圈动态、公告发布、主页弹窗信息、课程裂变海报同步推广，提高转化没问题的！

好友推广，云开店推广员中心，可设置课程推广佣金，学员也是推广员，提升课程曝光，当好友通过学员专属推广码完成购买，该推广学员即可获得机构设置的佣金奖励，是促进新用户成交的好工具。

三、福利放大招

想要拉新、转化，优惠不能少

style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">玩法1：免费课程，折扣加持 style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">提前预热，精选试听课程推流，选取一门有代表性的课程免费学习，作为推广引流噱头。 style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">七夕节当天，部分课程限时折扣，在课程封面可做文章，体现限时、特惠等。

style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">玩法2：课程CP

style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">训练专栏。课程组合捆绑打包，加上折扣，不仅提高课程销量，还能让学员更加系统学习到系统课程。 style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">玩法3：好友助力 style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">七夕来买课的同学，绝对是好学生！那还不给好学生发放个对象，机构设置可助力课程，点击助力两人一起学习（好友助力或许一点击就月老牵线了呢）

style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">玩法3：VIP优惠购

style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">原价的VIP会员卡，7.7折，设置会员卡时间，配合全站免费提问以及某些课程免费学习。

style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">玩法3：优惠券

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style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">嫁接在公众号的店铺，关注公众号回复优惠券，即可得到优惠券链接。设置相应的购课满减优惠！ style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">
style="margin: 0pt 0pt 0pt 0px; padding: 0pt; max-width: 100%; color: rgb(51, 51, 51); font-size: 17px; text-align: justify; white-space: normal; background: rgb(255, 255, 255); font-family: Optima-Regular, PingFangTC-light; line-height: 1.75em; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">满减优惠每次都是最简单粗暴的优惠。没有套路！最实在的省钱，学员更容易接受。

七夕倒计时7天，别的机构已经备好粮草了，教育机构想要得胜，那就快开启科汛网校云开店吧，一系列工具助您旗开得胜！